SEO Insider Tip: Building Back Links
There are alot of (suggested) techniques in getting your website ranked high on the major search engines. By far, one of the most effective methods is to create “backlinks” to your website.
Backlinks (or back-links) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
Here is a great resource in building said backlinks:
SocialMarker is a new bookmarking tool that lets you use a singular service for submitting links to more than 2 dozen social bookmarking sites. This is a Firefox plug-in, so you’ll need to be using a Firefox browser in order to enjoy the benefits of SocialMarker.
Once you’ve added the SocialMarker submission button to your browser toolbar, you can use it whenever you come across something you’d like to bookmark online. Highlight some text on your desired webpage, and click the SocialMarker button. You’ll be taken to SocialMarker’s site, and there you can edit the description, tags, title, URL, etc. Choose which social bookmarking sites you’d like to send this too (they’re all chosen by default, so really you’ll need to de-select the ones you don’t want it sent to), and hit submit. There are also options for you to select the Best, or only the News social bookmarking sites.
Success Story Example:
We used this service and we were able to get 1st page ranking for one of our clients — www.saltoftheearthinc.com — for one of their highly sought after key terms: “westchester seawalls”.
Creating a Webdesign That Ends Up with “Inbound” Results ….
[This article could have instead been titled: "Building a website that not only looks good, but is found by your prospects on the major search engines, results in click-throughs to your site, and ultimately ends up with the prospect contacting you for more information about your products or services" .... but I don't know; it just seemed a little bit too long].
Interruption (or “Outbound”) Marketing vs. Permission (or “Inbound”) Marketing
A shift has occurred in business marketing. Traditionally, businesses market using such outlets as tradeshows, cold-calling and print advertising. This “interruption” marketing method (also called “outbound” marketing) is designed to spread the message as far and wide as possible, with the goal of reaching a few qualified individuals.
The problem interruption marketers face is that people are now overwhelmed with such outbound messages; and are getting better at blocking these interruption marketing messages by installing spam filters, using the internet to research products and services proactively, using caller ID, and other creative methods. For example, people are becoming more inclined to search the internet for product and services information before making the effort (and paying the expense) of going to a tradeshow.
Permission-Based or “Inbound” Marketing
Today, more people are beginning their product or services earch by heading to the internet first. This proactive step by comsumers means that businesses need to be “found” by these consumers when they conduct such a search.
Outbound – Interruption – Marketing: Tradeshows, print advertising, television & radio advertising, direct mail, unsolicited (and even solicited) email blasts, and telemarketing.
Inbound – Permission – Marketing: Search-engine marketing, use of social media outlets such as LinkedIn, Facebook, etc., and Blogging.
How is the webdesign philosophy impacted by which type of marketing is emphasized?
The easiest way to differentiate is that most “outbound” marketers are more concerned with how the website looks. “Inbound” marketers are more concerned with their website being found on the internet and visitors then contacting them.
Of course, we are concerned with a good-looking website and being found. However, we sincerely believe that all things being equal, more time should be spent on making the website “findable” then worrying if a shade of blue should be a little darker.
Spend Time and Money on a Strategy that Gets Visitors and Makes Them Stay Long Enough to Contact You.
This means that most people care about what you have to say then how you look. Again, we love building really nice looking websites – and that can go a long ways towards sealing the deal ….. but what good is that if your visitor leaves abruptly because you have nothing to say. If you have more content, on average you will have more website visitors and grow your business faster. A 100 page website will beat a 10 page website 90% of the time. And a 500 page website is even better. And if some of those web pages were written recently, that’s even better. So, build a strategy to continue to add more and more content to your website over time. Hint: Blogging makes creating content easy … if done right!
Enable Dynamic (or “Blogging”) Websites
A key to being able to develop effective content is to have a website that is dynamic. A dynamic website will allow you to create content-rich landing pages on-the-fly 24 hours a day, seven days a week. Practically speaking, if you build a static website, you will have to contact your webdesigner every time you want to create a new webpage or edit an existing one. This can severly limit your effectiveness as you are dependent upon the turn-around speed of the webdesigner, as well as making quick edits of a draft. We are firm believers in providing websites that permit you to log into your website and create new (or edit existing) pages without knowing any coding.
Any website built today should have a blogging platform as a basic or add-on feature. Enabling websites to generate dynamic content through the use of such as platform will enable your content to be “pushed out” automatically to the major search engines, social bookmarking websites such as Technorati and Digg (just to name a few), as well as social networks such as LinkedIn and Facebook.
Solkoff Legal PA
Solkoff Legal, P.A., Hires Atticus Media to Differentiate Their Firm from the Online Clutter :
Objectives:
Solkoff Legal, P.A. needed a site that accomplished several key goals. The site’s design needed to appeal to the firm’s niche practice area, elder law. by providing fresh and intensive site content. Its site navigation system needed to clearly show potential clients, both the lay person and other attorneys the firm’s commitment to and knowledge of their practice areas. New information and firm announcements needed prominence on the site’s main page. Reviews occurred throughout the design process to ensure that we achieved each of the goals set forth. Among other site functions, the firm wanted:
- Smooth and crisp site interface
- Content Management System for selected staff to add/delete and edit firm news, articles and announcements.
- Atticus developed a browser-based Content Management System for the firm that is accessible externally through a single password-protected area of the site. The System provides the firm with the ability to maintain its site content – including adding, deleting and modifying news, articles and other information.
- The Secure Headlines tool enables the firm to keep the relevant sections of the home page, attorney biography and practice area pages fresh and provides more detailed links to further information about these topics.
- The interface allows the firm the ability to make additions, modifications and deletions to these pages of the Web site without knowledge of html and with 24/7/365 accessibility.
Contact Us at 561-445-9481 and one of our consultants will be glad to assist you
Atticus Releases Organic Baby & Kids Social Network
Atticus Webdesign recently created a new social network devoted exclusively to organic products and news for infants and toddlers.
The social network website features:
1. Members Area, where members can:
- create their own profile page
- upload photos and videos
- post individual blog postings to promote their own products and services, as well as provide related commentary.
- provide product reviews and opinions
2. Discussion groups and forums can be created and moderated
3. Group mailing function to all members
4. Revenue generating function installed. Advertising blocks were installed to maximize Google and other Ad networks monetization.
The website features an secure administrator area, where:
- Members can be moderated
- Blog entries, photos, and videos can be moderated prior to their being allowed on the website
Atticus also installed these following functions:
- Google Analytics and Webreporting functions
- Online Chat Room
- Search Engine Optimized page formatting
