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Create Landing Pages & Twitter Pages for Individual Sales Person and Let Them Make it Their Own
Landing Pages
An Employee Landing Page in its simplest form is:
- A Biography Page for that employee highlighting their respective talents and communication information (phone, email, etc.)
- May include their photo
- May include an on-line form
Creating a landing page for key employees or each sales person allows them to build a page that is authentic and allows them to feel like they are a part of the marketing process. When they send out emails they can have a URL or bit.ly that points right to their own landing page.
This will encourage employees and sales people to help engage the company as a whole. If you really want to have fun, create a short 1 to 3 minute video profile for that key employee or sales person and put a name with a face as part of the prospecting process, sales process or follow up process.
Another great benefit is that you are setting up a system where you are leveraging their knowledge into the form of search-engine-friendly content.
Technical Tips:
- An effective format and system is to setup this Landing Page as a Mini-Blog, thereby letting the Employee to access their Page’s back-office, and post relevant articles or content whenever they can.
- Of course, as the Employer, you will want to monitor the Employee’s postings before they are published on-line. This can be done easily by automatically setting their postings to “draft”. Then, as the Employer, you will receive an automatic email letting you know that Employee posted a draft article. You then review the article and edit it if need be; then through your own back-office environment, “publish” the post.
- Employees can be contacted directly through their respective Landing Pages Contact form — that again you, as the Employer, monitor and approve.
[Branded] Twitter Pages
- Participating in social media will allow staff and sales department to pass on leads to salespeople earlier in the sales process, empowering them to shape the sales process and have access to an earlier opportunity alert tool.
- Individual Twitter Accounts for that key employees/ sales persons provides both search-engine-friendly links back to your company website, as well as provide that important format to allow that person to be involved in the company’s on-line conversation.
- Such Twitter accounts can be designed to match your overall company branding image, further solidifying the relationship between employee and company; and employee/company/current & prospective clients.
- A neat tip is to integrate code into both your employee’s Landing Page and their Twitter Account that pulls in content and headlines from their Landing page into their Twitter Page, and vice-versa.
For More Information On Creating Branded Landing & Twitter Pages
Social Media in Business
This is a closer look into the adoption of social media platforms by global Fortune 100 companies as they look to leverage these networks to reach and communicate with their target audiences.
While Facebook may still be the biggest social networking site, when it comes to business, Twitter seems to be the favorite among the Fortune 100 companies, with 65% owning a corporate Twitter account.
Fortune 100 Social Media Statistics: key takeaways
• 79% of the Fortune 100 are present and listening, using at least of one of the main social platforms to communicate with their customers.
• 20% of Companies are using all four of the main social technologies (Twitter, YouTube, Facebook, and Blogs)
• 82% of the Fortune 100 update and engage with customers on their Twitter account per week.
•Fortune 100 Companies on average post 3.6 wall posts to their Facebook page per week
• 50% of the Fortune 100 have a YouTube account and upload 10 videos on average a month
The above infographic and stats shows that the Fortune 100 are actively using these platforms to engage with their target demographics
Source: http://www.istrategy2010.com/blog/social-media-in-business-fortune-100-statistics/
How are Mobile Phones Changing Social Media?
The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down. This infographic illustrates the rates at which people use the mobile web for social activities.
It highlights a few intriguing facts, such as that there are more than 100 million active Facebook() mobile users, and that those mobile users are twice as active on Facebook than non-mobile users. It also notes that 18-34 year olds account for about 50% of mobile social networking usage, with female usage higher than male usage.
Is Google Working on a Facebook-Type Platform?
Google is working on a social service to rival Facebook, if web rumors are to be believed.
And while Google’s() social networking efforts have so far fallen flat, even satisfied Facebook() users should hope that the search engine’s efforts bear fruit — Facebook needs a true competitor to provide choice in the marketplace.
Whether Google can succeed in social networking is questionable, but web users should hope for a positive outcome.
Happy Social Media Day (June 30)
Today we acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another.
It’s a day to celebrate the changes in media that have empowered us to stay connected to information in real time, the tools that have enabled us to communicate from miles apart, and the platforms that have given a voice to the voiceless and victims of protest injustice. It’s a revolution worth celebrating. Today, we celebrate Social Media Day and we hope you’ll join us.
