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Create Landing Pages & Twitter Pages for Individual Sales Person and Let Them Make it Their Own
July 6, 2010 by admin
Filed under Search Engine Optimization, Social Media
Landing Pages
An Employee Landing Page in its simplest form is:
- A Biography Page for that employee highlighting their respective talents and communication information (phone, email, etc.)
- May include their photo
- May include an on-line form
Creating a landing page for key employees or each sales person allows them to build a page that is authentic and allows them to feel like they are a part of the marketing process. When they send out emails they can have a URL or bit.ly that points right to their own landing page.
This will encourage employees and sales people to help engage the company as a whole. If you really want to have fun, create a short 1 to 3 minute video profile for that key employee or sales person and put a name with a face as part of the prospecting process, sales process or follow up process.
Another great benefit is that you are setting up a system where you are leveraging their knowledge into the form of search-engine-friendly content.
Technical Tips:
- An effective format and system is to setup this Landing Page as a Mini-Blog, thereby letting the Employee to access their Page’s back-office, and post relevant articles or content whenever they can.
- Of course, as the Employer, you will want to monitor the Employee’s postings before they are published on-line. This can be done easily by automatically setting their postings to “draft”. Then, as the Employer, you will receive an automatic email letting you know that Employee posted a draft article. You then review the article and edit it if need be; then through your own back-office environment, “publish” the post.
- Employees can be contacted directly through their respective Landing Pages Contact form — that again you, as the Employer, monitor and approve.
[Branded] Twitter Pages
- Participating in social media will allow staff and sales department to pass on leads to salespeople earlier in the sales process, empowering them to shape the sales process and have access to an earlier opportunity alert tool.
- Individual Twitter Accounts for that key employees/ sales persons provides both search-engine-friendly links back to your company website, as well as provide that important format to allow that person to be involved in the company’s on-line conversation.
- Such Twitter accounts can be designed to match your overall company branding image, further solidifying the relationship between employee and company; and employee/company/current & prospective clients.
- A neat tip is to integrate code into both your employee’s Landing Page and their Twitter Account that pulls in content and headlines from their Landing page into their Twitter Page, and vice-versa.
