How to Generate Leads Using LinkedIn

The challenge with social media is that if you’re a small- to mid-sized business, it’s difficult to find the time set-up, run and manage a full-blown campaign.  After all, you’re busy managing a business or tracking down payables or dealing with employee issues, right? Given  all that, how do they expect you to run a social media campaign on top of everything you’re already doing?

Well, we have some good news. If you use LinkedIn properly, it can be very effective.

The trick is to learn how to avoid sideways energy. Those are all the little distractions you come across while you’re managing Twitter,  Facebook, YouTube and LinkedIn.

Leverage Your Already Existing Content

LinkedIN is not Facebook,which is somewhat like a cocktail party.

LinkedIN is not Twitter,which is somewhat like a “shoutout”.

LinkedIn is more like a trade show — as in a place where you’d keep things pretty buttoned-up and formalized. No need to mention your vacation in Las Vegas on LinkedIn. But that white paper you wrote? Perfect for LinkedIn.

Our”Leverage-Strategy” will create a more robust LinkedIn presence by also pulling in Articles from your main website or blog and creating Product or Service pages that utilize already existing content.

Branding Opportunities

It used to be that how you presented yourself visually on LinkedIn was limited to LinkedIn’s own basic color scheme and layout.  Now – a LinkedIN business profile can include numerous graphics – created to match your website’s look and feel, banner displays with links right to specific website pages, YouTube video, and more …

Traffic Analytics

You will also be able to see how much and what type of traffic your LinkedIN business presence creates, and how it relates and works together with your main website.

See an Example Profile

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